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HANDBOOK

Running R&D in the AI era — lessons and thinking from the work

What happened, what I learned, and what I think now — from running global R&D organizations and portfolios, in six parts. Each entry opens with the decision it helps with and ends with where it doesn't apply.

0 Start here

  1. 0-1 One year at Coupang — my expertise is global R&D

1 Why global R&D sites

  1. 1-1 Why global R&D at all Coming
  2. 1-2 Labs, sites, partners: what global R&D actually is Coming
  3. 1-3 What Should a Global R&D Center Be Given to Own?
  4. 1-4 HQ ships products, sites look ahead — how that split happened Coming

2 Choosing and allocating projects

  1. 2-1 Which lab gets which project Coming
  2. 2-2 The open-vs-strategic mix wasn't planned Coming
  3. 2-3 Aligning with HQ raised commercialization — and what it cost Coming
  4. 2-4 Filling the gaps from outside: splitting the work with open innovation Coming

3 From advanced tech to product

  1. 3-1 From 10% to 50% Commercialization: How I Redesigned Overseas Lab Advance…
  2. 3-2 Designing a program from scratch — Global No. 1 Coming
  3. 3-3 Selling the long game: getting federated learning into a voice assistant Coming
  4. 3-4 The 2–3-year clock: what it shows you, and what it hides Coming

4 Running a site

  1. 4-1 Twenty projects, 500 people, one page Coming
  2. 4-2 When a small site gets there first — the world-first MDFPP Coming
  3. 4-3 Cross-cultural collaboration, written down Coming
  4. 4-4 Growing local leaders Coming
  5. 4-5 When geography limits the work — regulation, security, standards Coming

5 Working with HQ and executives

  1. 5-1 What goes in the monthly executive report Coming
  2. 5-2 How to measure a lab Coming
  3. 5-3 Portfolio management: cutting is harder than adding Coming
  4. 5-4 Building up technology, paying down tech debt Coming

6 Running R&D in the AI era

  1. 6-1 Running an AI team of one — what building publish, verify and audit taught me Coming
  2. 6-2 R&D that logs its misses — forecasts and verdicts Coming
  3. 6-3 When simulation catches up with reality — sim-to-real Coming
  4. 6-4 When an AI agent sits next to every researcher Coming